Dubai’s Branded Residences Set New Market Benchmarks with Record Prices
Dubai’s luxury real estate market is reaching new heights, with branded residences establishing themselves as a dominant force. These exclusive properties are not only commanding premium prices but also attracting institutional investors, redefining the city’s real estate landscape.
Branded Residences Outperform Non-Branded Properties
Branded residences in Dubai are now a core asset class rather than a niche segment. According to Elias Hannoush, CEO of Morgan’s International Realty, these high-end properties are setting new price records and reshaping investment trends. On average, branded residences command a 42% premium over non-branded properties, with prices reaching Dh3,288 per sqft, compared to Dh2,321 per sqft for standard luxury units.
The Most Expensive Branded Residences in Dubai
Among the elite branded residences, Bvlgari on Jumeirah Bay Island tops the list with an astounding price of Dh10,668 per sqft. Other luxury developments following closely behind include:
- Atlantis Resorts – Dh9,387 per sqft
- Dorchester Collection – Dh7,539 per sqft
- Baccarat – Dh7,211 per sqft
- Four Seasons Hotels & Resorts – Dh6,829 per sqft
- Armani – Dh5,736 per sqft
- One & Only Resorts – Dh5,155 per sqft
- Six Senses Hotels & Resorts – Dh4,879 per sqft
- Bugatti Residences – Dh4,682 per sqft
- The Ritz-Carlton Hotel – Dh4,342 per sqft
Dubai Leads the Global Market for Branded Residences
Dubai has surged past traditional luxury real estate markets, experiencing unprecedented price appreciation, strong investor demand, and a growing volume of projects. Savills confirms that Dubai remains the most active market for branded residences worldwide, outpacing hotspots like Miami, New York, Phuket, and London.
Sales of branded residences in Dubai skyrocketed 48% in the second half of 2024, with 7,628 units sold, compared to 5,153 units during the same period in 2023. The city now boasts 132 branded residences with a total of 43,085 units, including one record-breaking sale for Dh275 million. The highest price per square foot for a branded residence hit Dh17,235.
The Future of Branded Residences in Dubai
With 1,282 ready-branded units valued at Dh6.88 billion and 6,346 more under construction worth Dh24.9 billion, Dubai’s branded residence market shows no signs of slowing down. This rapid expansion is fueled by investor-friendly policies, world-class infrastructure, and a thriving luxury real estate market.
Why Branded Residences Are the Ultimate Investment
Branded residences create a win-win opportunity for all stakeholders:
- For Developers: These properties command higher prices, sell faster, attract elite buyers, and enhance credibility on a global scale.
- For Buyers: They offer superior design, top-tier service, hassle-free ownership, stronger capital appreciation, and better rental yields.
- For Brands: Partnering with real estate projects opens new revenue streams and extends market reach.
With Dubai’s tax-free economy, long-term residency incentives, and rising international demand, the city has firmly established itself as the global hub for branded residences. Whether you’re an investor looking for strong returns or a buyer seeking an exclusive lifestyle, Dubai’s luxury real estate market offers unparalleled opportunities.