IPS 2025: Real Estate Developers Eye Growth and Innovation in Dubai’s Booming Market
Dubai’s real estate market continues to ride a wave of impressive growth in 2025, with off-plan properties leading the charge. Data from Betterhomes and Springfield Properties reveals just how strongly the sector has performed — and where it’s headed next.
A Surge in Sales and Ambitious Goals
One of the standout announcements at IPS came from Andrea Nucera, Managing Director of Reportage Properties Group, who revealed a stellar performance for the first quarter of 2025 — over $1 billion in sales. The company is targeting $3 billion in total sales by year-end, with Dubai alone contributing a significant 35% of its UAE-wide sales.
At the exhibition, Reportage Properties is highlighting several flagship projects such as Verdana in Dubai Investments Park, Rakan, Reportage Hills, and Barari. The company also introduced two new towers, reinforcing its focus on mid-range housing that combines affordability with innovative design.
Samana Developers Introduces a Maldives-Inspired Project
Kamran Farooq, Chief Commercial Officer of Samana Developers, underscored the company’s commitment to staying ahead of Dubai’s rapidly evolving real estate landscape. Ranked as Dubai’s seventh-largest developer in 2024, Samana is using IPS 2025 to unveil a new Maldives-inspired residential project, further broadening the city’s portfolio of lifestyle offerings.
Farooq highlighted the increasing interest from international buyers, which continues to position Dubai as a resilient and attractive investment destination, even as other global markets face uncertainties. He anticipates strong momentum continuing through 2025 and 2026, particularly for projects with affordable pricing and flexible payment options.
Spotlight on Innovation and Sustainability
Innovation and sustainability took center stage as Marwa Nahlaoui, General Manager of Diamond Developers (a SEE Holding subsidiary), introduced the visionary Sustainable City 2.0. This next-generation smart city leverages artificial intelligence to optimize infrastructure and boost the quality of life for residents.
Following the success of the original Sustainable City projects across Dubai, Sharjah, Abu Dhabi, and Oman, this new initiative is already drawing early attention. Nahlaoui emphasized that the project maintains market-aligned pricing while championing a sustainable urban future — a key element of Diamond Developers’ mission to lead in green development.
Dubai’s Real Estate Market Looks Strong for 2025–2026
As IPS 2025 continues to draw international interest and record participation, the outlook for Dubai’s real estate sector remains highly positive. Developers agree that healthy competition, a global buyer base, and innovative, sustainable projects will be crucial in driving the next wave of growth.
With impressive launches, billion-dollar targets, and forward-thinking initiatives on full display, Dubai’s real estate market is not just keeping up — it’s setting the pace.